December 9th 2010, New Delhi: Thomas Cook (India) Limited [TCIL],
the largest integrated travel company in India, announced the launch of
the 2nd edition of Thomas Cook Indian Golf League at a press conference
in New Delhi today. The success of the first edition of this unique
initiative promoted by Digraj Golf and supported by Thomas Cook (India)
Limited has led to a doubling of capacity for this edition, thereby
creating an opportunity for more golfers to play. In a televised message
India’s leading golfer Jeev Milkha Singh lauded the effort to create an
accessible, affordable and competitive playing platform which has the
potential to generate more golfers and thereby grow the sport.
The 2nd edition of the Thomas Cook Indian Golf League has been scheduled
for duration of 12 weeks and will contain 14 competitive event rounds
of golf played at five different partner courses. Five leading scores
from each day qualify for the Grand finale, which will be the 15th and
concluding event.
The first edition of the league drew a tremendous response with
participation from players in NCR, nearby cities in Punjab, Haryana,
Bombay and Coimbatore. Also like the previous edition, both new and
existing players will be able to compete in this unique golfing
initiative, with no restrictions, unlike corporate golf.
Participation in the league is through a combination of invitations and
“pay and play”. While some players will get invited by the supporting
sponsors to play free of cost, the main participation in the league will
come from players who will “pay and play” a nominal amount of approx Rs
1200. The amount paid by players will take care of the green fee, caddy
fee, some gifts and also basic refreshments. This affordable
opportunity to play and compete at various golf courses comes to the
players through the corroborative support of the host clubs who have
made the league possible.
With the addition of Classic Golf Resort to the existing base of partner
clubs comprising of Golden Greens Golf and Country Club, Jaypee Greens
Golf Resort and Tarudhan Valley, the players will have an opportunity to
play at four different yet beautiful courses in the NCR region. The
league will also foray into Mumbai with one event at a venue which is to
be confirmed.
Over a period of time, the league is expected to create the pull and
enable more people to start playing the sport, especially those who are
deterred by the perceived and real cost of expensive memberships. An
ongoing league will provide them the regular playing opportunity,
thereby creating more golfers.
There are attractive skills prizes to be won each day and also
motivation to make it to the Grand Finale during which Thomas Cook will
offer attractive prizes to the Winners from their niche customized
luxury holiday division - “Indulgence”.
The support of the various sponsors has made the competitive platform
possible and will provide the incentive for existing players to play on
weekdays and new players to compete. Titleist and Oakley will provide
product support as prizes while Zee Business is the Business Television
partner.
Speaking at the launch press conference Mr. Madhavan Menon, Managing
Director, TCIL said, “We are proud to support the Indian Golf League in
its second season and believe it will be bigger and better this year. At
Thomas Cook we have chosen to focus on Golf as a sport that reflects a
matchless synergy with commitment and concentration. Considering that
the Company promotes and is perceived as one that offers some of the
highest global travel standards in India, our association with the
league in its first year was centered on Corporate owing to the
popularity of Golf with the segment. Its runaway success has positioned
it as a key event for us this year to connect with current and potential
target audiences”.
While addressing the gathering, Asian Games Silver Medalist Rashid Khan
said, “It’s a pleasure for me to be here just after playing my first
professional tournament. I appreciate the opportunity created for junior
golfers and playing caddies by Thomas Cook Indian Golf League as it
could help them develop their skill sets and lead them to achieve a
higher level of competitiveness going forward”.
“Thomas Cook Indian Golf League would continue to promote talent and
both leading juniors and amateur playing caddies from all the clubs
would be invited to play free of cost”, added Mr. Digraj Singh of Digraj
Golf.
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