1st European Challenge Tour in India at Kensville

December 13th 2010, New Delhi: Marking another major leap for golf in India, the Kensville Golf & Country Club in Ahmedabad will host the first-ever European Challenge Tour event in India from January 13-16, 2011. Tapping into the explosion of interest in golf across India, the 200,000 euro Gujarat Kensville Challenge 2011 will make Ahmedabad only the third city in the country to host an international men’s golf tournament after New Delhi and Kolkata and will be the first ever international event to be held in Western India.

The Government of Gujarat has taken on the mantle of title sponsors along with the promoters Savvy Group who also own the Kensville Golf and Country Club. After becoming the first Indian golfer to have a signature course, India’s most successful golfer on the world stage Jeev Milkha Singh will also hold the bragging rights for the first active player from India to host an event. The tournament will also see his participation as a player.

Speaking at the launch conference held today, Jeev said that the new tournament would provide great impetus to the sport. “This is an excellent development for Indian golf. Our golfers will benefit greatly from so many international golf tournaments scheduled to be held in India.”

After Kensville opened its gates in early 2009 to become the first 18-hole golf course in the state, the latest announcement gives Gujarat another big first. The tournament which is co-sanctioned by the Professional Golf Tour of India will see 114 golfers from across the globe, including top Indian professional golfers, in action.

One of Indian film industry’s most recognizable faces—Amitabh Bachchan —will mark his first tryst with golf as he inaugurates the tournament on the pro-am day, which is scheduled to be held a day before the main tournament. The dynamic Chief Minister of Gujarat - Narendra Modi – the man behind putting Gujarat on the world map will himself felicitate the winner and also will pull down the curtain on the event.

Kensville has played host to national amateur circuit tournaments in the past but this will be the first international tournament to be held at the Jeev Milkha Singh-signature course. Sameer Sinha, the MD of Kensville Golf & Country Club said that the tournament marks one more step towards making Gujarat an international golfing destination. “We always wanted a championship golf course in the state and hosting an European Challenge Tour event at our course is a great honour,” he said. “It will also offer a great chance for local fans to get a glimpse of international golf and also put us on the world golfing map,” he added. The challenging layout is also one of the longest courses in the country. With tight fairways demanding great accuracy off the tees, the venue promises to offer a stern test to the golfers.

“This is just the kind of course young golfers need to get used to if they hope to do well at the highest level,” said Jeev. Despite India playing host to its first international golf tournament in 1964, the spurt in the number of tournaments has only been witnessed in the last few years. Jeev put that in perspective. “If we had so many world-class tournaments during my early career, India would have had a Major champion by now,” he said. “But I promise the day is not far especially after what Arjun (Atwal) has achieved on the US soil. This event will undoubtedly play a great role in enhancing the popularity of the sport,” added the ace pro.

The Challenge Tour is the second tier professional golf tour in Europe and is managed by the PGA European Tour. Introduced in 1986 the Tour now spans various continents with substantial prize money and world ranking points at stake. The past winners of the Challenge Tour order of merit include Edoardo Molinari, Thomas Bjorn and Henrik Stenson.

Padamjit Sandhu, Director, PGTI and Col. KD Bagga the designer of Kensville Golf and Country Club were also present on the occasion.


Quotes from Alain de Soultrait, Director of the European Challenge Tour: “This tournament has been five years in the making now, so we are absolutely delighted to see it come to fruition. Inder Talwar and Sameer Sinha first approached us with the idea of holding a Challenge Tour event in India, and it is largely through their hard work and dedication that this historic event is taking place. Making our debut in India is the perfect way to start the 2011 Challenge Tour season, and we hope this is the first of many tournaments in this fascinating country. We have also worked closely with the PGTI to stage the tournament, and I look forward to developing that relationship over the next three years and beyond. The three-year agreement gives us stability and assurances, and I have no doubt the tournament will grow and improve over that period.

“The reason for the Challenge Tour’s visit to India is not only because the climate here at the start of the year offers the sort of playing conditions which aren’t available in Europe, but also because the event will give young Indian golfers the opportunity to test themselves against some of Europe’s brightest talent. For inspiration, the Indian golfers competing at the Gujarat Kensville Challenge need only look at what the likes of European Tour champions Andres Romero and Ricardo Gonzalez have achieved since we first gave them the opportunity to play on the Challenge Tour through our co-sanctioned events with the Tour de las Americas. We started out with three South American events in the 2003 season and by 2008 we were up to five, so we are hopeful of growing something similar in India in the future.

“Golf in India is becoming more and more popular, so we didn’t want to miss the opportunity to assist with the game’s growth. Much of that is down to the achievements of Jeev Milkha Singh, and it is an honour that he has taken time out of his busy schedule to attend the launch of the tournament. Our Members are very fortunate not only to be playing on a course which bears the signature of India’s most famous golfers, but also to be in Ahmedabad as the city celebrates its 600th anniversary. I am sure they will enjoy the hospitality for which India is famous, and I am very much looking forward to sampling it for myself in January.”

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