You know why Hollywood likes sequels? Because when you make Big Momma's House 3, you're recycling the millions you spent promoting BMH 1 and 2. The built-in audience is already there, all primed and waiting. And so it will be today. Some of us have been watching golf at Riviera for 60 or more years. Some of have watched Fred Couples's career play out. He has teased us before, and he'll tease us again. Is today the day he wins a splashy Tour event on a sparkly course over players young enough to be his children? Probably not but maybe yes, and that's why we'll be watching.
Fred, like all geniuses, is ruthlessly efficient. He'll get more out of three weeks this year than most players will get out of 30. He already owns this Northern Trust Open. He'll be a stakeholder at the Masters come April, where he'll most likely play practice rounds with his new buddy Tiger Woods and where he'll most likely post some sort of lick-your-lips 36-hole score.
And come fall, he'll head to gorgeous Royal Melbourne, with Tiger and Phil and DJ in tow, for the Presidents Cup, and the stars will tell us what a pleasure it is to play for a players’ captain like Fred. Maybe MJ will be hanging around. Greg Norman and Ernie Els and other golfing royalty will there, representing the Internationals. By the time Fred and Shark have their final soul shake, you'll be pining away for the early Clinton years and the promise of Apple stock and wondering why Couples is not in the Hall of Fame.